THE STORY

COASTAL ROOTS
Located in Vancouver’s vibrant Yaletown, Dovetail seamlessly blends the relaxed energy of California with global culinary influences, offering more than just a dining experience—it’s an immersive journey. The modern, boho-inspired interior creates a sophisticated yet approachable atmosphere, inviting guests to unwind in a space that exudes effortless style and elevated ambiance.

DEFINING THE BRAND
To make its mark in Vancouver's competitive dining scene, Dovetail needed a brand identity that captured its West Coast vibe, travel-inspired spirit, and culinary flair. They sought our expertise to craft a visual identity that would resonate with their clientele and complement the restaurant's ambiance, reflecting the seamless fusion of California chic and laid-back elegance.

SHAPING THE EXPERIENCE
We began by immersing ourselves in Dovetail’s vision, conducting brand discovery, customer research, and competitor analysis to create a distinctive identity. Inspired by the California coast, we incorporated earthy tones with hints of green and blue, reflecting the coastal landscapes in a contemporary aesthetic. A custom wordmark, adorned with organic curves, was meticulously designed to harmonize with the chic bohemian interior and retro-inspired finishes. The iconic logo, marrying a palm tree with a dovetail joint, symbolizes the fusion of West Coast ingredients and travel-inspired offerings. The integration of retro-modernism and neo-boho patterns enriched the visual language, resulting in a sophisticated yet lively restaurant concept that brought California’s unmistakable vibes to the heart of Vancouver. The final result was a cohesive brand experience, seamlessly integrated across print materials and a minimalist website.

A UNIFIED VISION
The final brand identity embodies sophistication and timelessness, perfectly capturing the essence of Dovetail. The logo and wordmark, with their fluid lines and subtle coastal references, complement the restaurant’s interior design, creating a unified experience. This cohesive identity is reflected across all touchpoints, from the restaurant’s ambiance to its online presence.

MAKING WAVES
Since unveiling the new brand, Dovetail has become a must-visit destination in Vancouver. With rave reviews, features in top publications, award nominations, and a rapidly growing social media following, the restaurant has solidified its place in the city’s culinary and design scene. The fusion of California coastal influences, retro-modernism, and bohemian elegance has resonated deeply with patrons, fostering loyalty, driving repeat visits, and generating strong word-of-mouth. The restaurant buzzes with energy daily, drawing a loyal crowd and a steady stream of foot traffic. Meanwhile, its growing online presence fuels excitement and discovery, positioning Dovetail as one of the busiest and most sought-after spots in the city.