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02

Proper

Services

Strategy, Branding, Print, Digital

Client

Proper Group

Industry

Real Estate

Year

2025

Proper entered a saturated real estate market shaped by sameness, reframing marketing through design, narrative, and lifestyle. The identity draws from vintage racing culture, translated with modern sensibility. A custom script wordmark grounds the system with expressive precision, while the Pegasus symbol signals upward momentum and creative ambition. Typography merges retro ligatures with contemporary structure. A palette of British racing green and Gulf blue nods to heritage without nostalgia. Styled, editorial photography ties the brand together across digital, print, and merchandise. Built for boutique developers and design-conscious clients, Proper presents a focused and lifestyle-led alternative. Refined. Distinctive. Grounded in taste.

Website design created by Vancouver brand designer Nick Pons for Proper’s real estate marketing identity.
Logo design by Nick Pons for Proper, blending vintage influence with modern brand strategy.
Logo design by Nick Pons for Proper, blending vintage influence with modern brand strategy.
Logo design by Nick Pons for Proper, blending vintage influence with modern brand strategy.
Tote bag design featuring Proper’s script logo, designed by Nick Pons for real estate brand merchandise.
Tote bag design featuring Proper’s script logo, designed by Nick Pons for real estate brand merchandise.
Signature Pegasus brand mark designed by Nick Pons for Proper’s real estate identity.
Custom business card design for Proper, part of the real estate branding by Nick Pons.
Branded keychain design by Nick Pons for Proper’s lifestyle-driven real estate identity.
Social media templates designed by Nick Pons to extend Proper’s brand identity across platforms.
Porsche vinyl wrap created by Nick Pons for Proper, blending bold branding with lifestyle appeal.
Branded Porsche wrap showcasing Proper’s visual identity, designed by Nick Pons.
Real estate hoarding signage designed by Nick Pons to reinforce Proper’s on-site branding.
Branded hat design created by Nick Pons for Proper’s real estate merchandise collection.
Typographic detail from Proper’s brand identity, highlighting custom script work by Nick Pons.
Brandmark design by Nick Pons for Proper, blending vintage influence with modern brand strategy.
Brand guidelines and visual identity documentation designed by Nick Pons for Proper’s marketing system.

Latest

Projects

  • BL monogram logo designed by Vancouver brand strategist Nick Pons for Black Label Group’s luxury real estate identity.
  • Website design created by Vancouver brand designer Nick Pons for Proper’s real estate marketing identity.
  • Custom “D” brand mark logo created by Vancouver restaurant branding expert Nick Pons for Dovetail’s hospitality identity.
  • Brazen logo system designed by Vancouver brand strategist Nick Pons, featuring bold typography and a high-impact visual identity.
  • Exterior wall signage featuring custom monogram for House of Lagree, designed by Vancouver brand strategist Nick Pons.
  • IRL leadership retreat custom logo by Nick Pons Design — minimalist wordmark with degree symbol.
  • BL monogram logo designed by Vancouver brand strategist Nick Pons for Black Label Group’s luxury real estate identity.
  • Website design created by Vancouver brand designer Nick Pons for Proper’s real estate marketing identity.
  • Custom “D” brand mark logo created by Vancouver restaurant branding expert Nick Pons for Dovetail’s hospitality identity.
  • Brazen logo system designed by Vancouver brand strategist Nick Pons, featuring bold typography and a high-impact visual identity.
  • Exterior wall signage featuring custom monogram for House of Lagree, designed by Vancouver brand strategist Nick Pons.
  • IRL leadership retreat custom logo by Nick Pons Design — minimalist wordmark with degree symbol.