03
Dovetail
Services
Strategy, Branding, Print, Digital
Client
Dovetail
Industry
Hospitality
Year
2024
Dovetail brings coastal charm and global sensibility to Vancouver’s Yaletown. The identity centers on a custom wordmark, structured and softened by subtle curves, paired with a standalone “D” and palm-and-joint emblem. Together, they nod to setting and craft. The palette swaps black for warm brown, adding sea greens and off-whites for a grounded, effortless tone. Editorial typography and modern patterns extend across signage, menus, and digital touchpoints. Designed to echo the boho-modern interior, the brand feels styled but unforced, editorial but lived in. Since launch, Dovetail has drawn a devoted following. Known not just for its food, but for its sense of place.












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