03

Dovetail

Services

Strategy, Branding, Print, Digital

Client

Dovetail

Industry

Hospitality

Year

2024

Dovetail brings coastal charm and global sensibility to Vancouver’s Yaletown. The identity centers on a custom wordmark, structured and softened by subtle curves, paired with a standalone “D” and palm-and-joint emblem. Together, they nod to setting and craft. The palette swaps black for warm brown, adding sea greens and off-whites for a grounded, effortless tone. Editorial typography and modern patterns extend across signage, menus, and digital touchpoints. Designed to echo the boho-modern interior, the brand feels styled but unforced, editorial but lived in. Since launch, Dovetail has drawn a devoted following. Known not just for its food, but for its sense of place.

Custom “D” brand mark logo created by Vancouver restaurant branding expert Nick Pons for Dovetail’s hospitality identity.
Dovetail’s dining menu designed by Vancouver restaurant brand strategist Nick Pons.
Dovetail’s dining menu designed by Vancouver restaurant brand strategist Nick Pons.
Dovetail’s dining menu designed by Vancouver restaurant brand strategist Nick Pons.
Full Dovetail wordmark logo design by Vancouver brand designer Nick Pons, balancing structure with softness.
Full Dovetail wordmark logo design by Vancouver brand designer Nick Pons, balancing structure with softness.
Custom brand pattern for Dovetail, developed by Vancouver hospitality branding studio Nick Pons Design.
Printed menu design for Dovetail, featuring editorial layout and refined typography by Nick Pons.
Branded matchbox design for Dovetail, created by Vancouver-based hospitality designer Nick Pons.
Dovetail brand mark etched on coupe glass with logo on custom napkin, designed by Vancouver branding specialist Nick Pons.
Website design for Dovetail restaurant, built by Vancouver brand strategist Nick Pons to reflect modern hospitality aesthetics.
Front door signage with custom Dovetail logo, created by Vancouver hospitality branding studio Nick Pons Design.
Repeating brand pattern for Dovetail’s visual identity, created by Nick Pons to add texture across applications.
Business card for Dovetail restaurant designed by Vancouver brand expert Nick Pons.
Branded A-frame sign designed for Dovetail’s street-level presence, created by Nick Pons Design.
Uniform t-shirt for Dovetail restaurant, blending brand identity and wearable design by Vancouver designer Nick Pons.
Branded hat for Dovetail featuring custom logo embroidery, designed by Vancouver branding expert Nick Pons.

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Projects

  • BL monogram logo designed by Vancouver brand strategist Nick Pons for Black Label Group’s luxury real estate identity.
  • Website design created by Vancouver brand designer Nick Pons for Proper’s real estate marketing identity.
  • Custom “D” brand mark logo created by Vancouver restaurant branding expert Nick Pons for Dovetail’s hospitality identity.
  • Brazen logo system designed by Vancouver brand strategist Nick Pons, featuring bold typography and a high-impact visual identity.
  • Exterior wall signage featuring custom monogram for House of Lagree, designed by Vancouver brand strategist Nick Pons.
  • IRL leadership retreat custom logo by Nick Pons Design — minimalist wordmark with degree symbol.
  • BL monogram logo designed by Vancouver brand strategist Nick Pons for Black Label Group’s luxury real estate identity.
  • Website design created by Vancouver brand designer Nick Pons for Proper’s real estate marketing identity.
  • Custom “D” brand mark logo created by Vancouver restaurant branding expert Nick Pons for Dovetail’s hospitality identity.
  • Brazen logo system designed by Vancouver brand strategist Nick Pons, featuring bold typography and a high-impact visual identity.
  • Exterior wall signage featuring custom monogram for House of Lagree, designed by Vancouver brand strategist Nick Pons.
  • IRL leadership retreat custom logo by Nick Pons Design — minimalist wordmark with degree symbol.