03
Dovetail
Services
Strategy, Branding, Print, Digital
Client
Dovetail
Industry
Hospitality
Year
2024
Dovetail brings coastal charm and global sensibility to Vancouver’s Yaletown. The identity centers on a custom wordmark, structured but softened by subtle curves, and a standalone “D” that balances precision with ease. Paired with a palm-and-joint emblem, the system nods to both West Coast setting and crafted intention. The color palette replaces black with a warm, dark brown, and introduces sea greens and off-white tones for a grounded, effortless mood. Modern patterns and editorial typography extend the brand across signage, menus, and digital touchpoints. Designed to echo the boho-modern interior, the identity feels styled but unforced, editorial but lived in. Since launch, Dovetail has drawn a devoted following, celebrated for its atmosphere, its food, and its sense of place.












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