01
Black Label
Services
Strategy, Branding, Print, Digital
Client
Black Label Group
Industry
Real Estate
Year
2025
Black Label Group entered Vancouver’s luxury real estate market with a clear ambition: establish presence without excess. Designed for executives and entrepreneurs who value legacy over transaction, the brand identity expresses quiet confidence through precise restraint. A Swiss-inspired wordmark with subtle “LA” ligature, an interlocking “BL” monogram, and a couture-inspired pattern form the visual core. A minimalist black label anchors the system across digital and print. The palette of Granite, Slate, and Ash evokes measured sophistication. Photography emphasizes architectural clarity and natural light. The result is a brand that doesn’t overstate. It endures. A refined presence built not to impress, but to last.












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