IRL

IRL created a leadership retreat for founders and executive teams ready to scale with purpose. To stand apart from typical conferences, it needed a brand that felt grounded, intentional, and distinctly outside the norm. Set in nature and centered on presence, the identity captures clarity, growth, and transformation. A minimalist wordmark, punctuated with a degree symbol, marks each leader's coordinate on their path. Graphic motifs echo topographic lines, tracing elevation and forward motion. The palette, drawn from vintage field guides and early tech, bridges thought and tactility. Photography captures the natural setting and contemplative moments. Every detail supports honest dialogue over conventional networking. By rooting the brand in nature, IRL became more than a retreat. It became a reset.