IRL

IRL created a leadership retreat for founders and executive teams ready to scale with purpose, needing to differentiate from traditional conferences. Set in nature and grounded in presence, the brand identity captures clarity, growth, and transformation. A minimalist wordmark punctuated with a degree symbol marks each leader’s coordinate on their leadership path. Graphic motifs echo topographic lines, tracing elevation and movement. The palette, drawn from vintage field guides and early tech, bridges thought and tactility. Photography reflects space, not performance. Every detail supports honest dialogue over typical networking. IRL is where leaders step out of the noise and into clarity. It doesn’t declare transformation. It gives it room to emerge.