House of Lagree

House of Lagree was built for those who see fitness as ritual, not routine. Discipline, design, and community are inseparable. The identity centers on a custom ambigram: two Ls forming an H in negative space, encircled to suggest unity. Influenced by modern heraldry, industrial design, and fashion culture, the system balances strength with editorial restraint. A monochrome palette and contrasting typography bring both impact and elegance. Patterns echo fashion houses, adding rhythm across apparel, signage, and space. Even before launch, the brand shaped how people saw the studio and themselves within it. Now expanding to new locations, House of Lagree leads with presence, not noise.